A book is judged by its cover and is not gender specific. We are judged within the first 7 seconds of meeting someone and 55% of that judgment is visual. The impressions we make are linked with how we look and speak, and our self-esteem and confidence are directly related to how we present ourselves. Content without premium packaging is a waste and great packaging without content will soon become obvious.


Well-balanced hair and symmetrical facial features do more for your image than the misconception that excessive makeup, none at all, or a good suit is all that's necessary.

Eyes are the focal point of your entire presentation in any circumstance. Therefore, everything else in your image needs to enhance or support that focal point - not detract from it, which only creates confusion. When this technique is applied effectively, the result is a congruent and physically influential presence that is hard to deny.

Excellent makeup and hair designs are not relegated to women. Men gain considerably when they utilize this aspect of their image. Women also benefit when their presence is noticed, not their gender nor overly-styled makeup and coiffure or lack thereof.

While respecting specific distinctions, precision techniques are employed to bring symmetry and harmony to participants' overall architectural structure. Flawless, natural enhancements are spotlighted through highlighting, shading and defining and strategically applying appropriate colour to add a wash of vibrancy.

Simply put, even skin tone communicates health. Appropriate eyebrow shaping is the architectural foundation of the face. Eyes and then lips (including healthy white teeth) are the central focus of your presence.

Well-designed hair coiffures specific to the individual's distinctions and styled for self-management ease, is the crowning glory of their total package. Time efficient, fuss-free regimens are designed for both women and men specific to their lifestyles, career goals, appropriateness and personal style preference. The payoff is a sharp rise in confidence and a powerful presence.

Clothes don't make the person; they support the overall impressions made. As the secondary component to image or packaging, wardrobe should not be overlooked.

As with makeup and hair - proportion, style, structure, weight and simplicity are important. Colour, fit and appropriateness are the other components of a first-rate wardrobe. Strengths should be focused and weaknesses camouflaged.

Next are complimentary accessories with the "less is more" approach. Eyewear should also be appropriate for the individual's facial structure, hair and eye colour, body type and business and life styles.

The question should be asked - "does my ensemble reinforce or detract from the impression I want to make?" It always does - one way or the other.

Many companies' images suffer due to the confusion over casual dress. A casual appearance often expresses a casual attitude or focuses on the individual's gender rather than their presence. Comfort is the key component and it's a misconception that it equals relaxed dress. On the other hand when elegant ensembles fit right and are suitable for the person and the image they want to project, they create physical ease and a positive attitude.

A well-designed ensemble with a view to appropriateness, ease, simplicity and comfort does much to correct the "casual dress confusion" and supports a positive self and company image. Designs are created for comfort, self-esteem and suitability.

Enhanced eyes, facial symmetry, balanced hair, and appropriate, comfortable ensembles, increase an individual's confidence and other people's view of their competence.